Logo Design & Brand Identity.

More than a logo…

Your brand is more than a logo — it’s how you connect, make an impact, and stand the test of time.

With a collaborative approach, Erica works closely with clients from concept to completion to create purposeful logo designs that go beyond aesthetics.

Backed by years of graphic design experience, the studio creates brands that stand out, connect with the right audience, and hold their own across every touchpoint. Every element is intentionally designed to reflect your business and build lasting recognition across print, digital, and real-world applications.

The studio offers a complete Logo & Brand Identity Package for $4950 (inc GST), designed to give your business everything it needs to show up with clarity, consistency, and confidence.

Full details of what’s included are outlined below.

"Erica Miller Design continues to design & develop our unique brands. Erica is the creative expert who has taken our concepts to reality for almost two decades! "

Dr Gloria Carter

Director — International Audits & Certifications

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What's included in a Logo & Brand Identity Package?

It is tailored to meet the specific needs of your business for growth.

logo & BRAND IDENTITY PACKAGE

what’s included:

Brand strategy & guided questionnaire

Designer logo (primary & secondary )

Logo variations

Brand mark

Curated colour palette

Typography suite

Iconography

Brand style guide

Website favicon

Email signature logo

CURRENT BONUS:

Social media profile logo

Social media banner image

Letterhead template design

Business card, appointment card or label

Final design files (AI, EPS, PNG, JPG, SVG & PDF)

$4950 (inc GST)INC GST

Timeline: Approx. 2-4 weeks*
*contingent upon the CLIENT content provided
All quoted prices are as of January 2026

Not sure what you need?

Get in touch

Logo Design Timeline: 2-4 weeks

Schedule a call
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Brilliant brands the studio has built.

Erica begins the design process with a black-and-white logo, allowing you to refine the design before introducing your brand colours.
Hover over each logo to reveal the final coloured logo design.

A clear, collaborative approach.

Discovery

WEEK 1

It all starts with a conversation. Erica takes the time to understand your business, goals, and target audience to define a creative direction tailored to your brand.

Design

WEEK 2-3

Erica develops three distinct logo concepts, complete with mood boards, colour palettes, brand marks, and typography — refining your chosen direction until every detail is perfectly aligned with your brand.

Delivery

FINAL WEEK

You’ll receive a complete logo system for both print and digital use, a detailed brand style guide, and all final files (AI, EPS, PNG, JPG, SVG & PDF) delivered via Dropbox — plus a handover call and ongoing support from the studio.

Logo Design Timeline: 2-4 weeks

Schedule a call
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FAQ's

How much does logo design and brand identity cost?

My logo and branding design packages start at $4950 inc GST.
This includes initial consultations, multiple design concepts, revisions, a style guide and the final logo files in various formats.

Feel free to get in touch to discuss your project in more detail!

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How long will it take to design?

The timeline for designing a logo as part of my branding package typically takes around 2-4 weeks. This includes an in-depth discovery phase to understand your brand’s vision, values, and target audience, followed by the creation of initial concepts, revisions, and finalisation of the design. Each step ensures the logo is perfectly aligned with your brand’s identity, and I work closely with you throughout the process to ensure you're happy with the result. If you have any specific deadlines, I’m happy to discuss and accommodate those where possible.

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What do you need to get started?

To get started on your logo design, I'll need some key information about your business and brand. This includes:

Brand vision: An understanding of your company’s mission, values, and goals.
Target audience: Information about who your ideal customers are.
Competitor insights: Details on any competitors or industry trends you want to stand out from.
Design preferences: Any specific styles, colours, or design elements you like or dislike.
Inspiration: Examples of logos or branding you admire, if you have any.
Brand name & tagline: The exact name and tagline (if applicable) that should appear in the logo.

With this information, I can ensure your logo reflects your brand’s identity and resonates with your audience.

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Will I get multiple design concepts to choose from?

Yes absolutely! As part of my logo and brand package, you will receive multiple design concepts to choose from. I’ll provide you with a range of options that align with your vision, values, and goals. This allows you to see different creative directions and provide feedback so we can refine the design to ensure it’s perfect for your brand. My goal is to create a logo that truly represents your business and resonates with your target audience.

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Do you offer logo design revisions?

Yes! Each project includes 2 revisions - one set of major changes and a second set of minor changes.
We will always give prior notice should work exceed that which is outlined in an agreement.

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Will I own the rights to the logo?

Yes, once your logo design is finalised and payment is complete, you will own the full rights to your logo. This means you have the freedom to use it across all platforms and materials without restrictions. I’ll provide you with all necessary files, and you can use your logo as you see fit for your business.

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What file formats will I receive the logo in?

Your final logo, brand assets, and guidelines will be conveniently shared with you via Dropbox in the following formats: PDF, EPS, JPG, SVG, PNG, and the original AI file.

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Can you redesign an existing logo?

Yes, I can absolutely redesign your existing logo! If your current logo needs a refresh or a complete overhaul, I’ll work together with you to understand what you like about it and what you’d like to improve. I aim to design a logo that captures your brand’s core values and appeals to your target audience, while preserving the essence of your original design if that's what you prefer.

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Do you provide a style guide or branding guidelines with the logo?

Yes, I provide a comprehensive style guide or branding guidelines. This document outlines the correct usage of your logo, colour palette, typography, and other brand elements to ensure consistency across all of your marketing materials.

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How do you ensure my logo is unique and stands out from competitors?

I take the time to thoroughly research your industry, target audience, and competitors. I focus on creating a design that reflects your brand's distinct personality, values, and story, while avoiding clichés or overused design trends. Throughout the process, I prioritise originality and make sure the logo is memorable, easily recognisable, and visually communicates what makes your brand different.

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What’s the difference between a custom logo and a template logo?

A custom logo is uniquely designed from scratch to represent your brand’s specific identity, values, and target audience. It’s tailored to your business and ensures originality, creating a strong and memorable impression. In contrast, a template logo is pre-designed and can be used by multiple businesses. While it’s more affordable, it lacks the individuality and exclusivity of a custom design, potentially making your brand look generic and less distinct from competitors. Custom logos provide a more personal and professional branding experience, helping your business stand out.

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Which industries do you specialise in when designing logos?

I work across a wide range of Australian industries, including construction, property development, real estate, resources, agriculture, legal firms, not-for-profits, mining, and hospitality.

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Do you provide ongoing support?

Absolutely! I provide ongoing support and maintenance for all completed projects to ensure they continue to meet your needs and expectations. Feel free to reach out anytime if you have any questions or need assistance.

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Insights.

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"Erica Miller Design has been a fantastic partner in our branding and marketing, from vehicle sign writing to business cards and our website. Her creativity, attention to detail, and professionalism consistently deliver outstanding results. We highly recommend her and look forward to continuing our partnership. Thanks for helping Pear Strata Group stand out!"

Joe Spagnolo

Director — Pear Strata Group

"Erica Miller Design shows such great understanding for her clients’ wishes and needs for their businesses and activities. She has the ability to grasp exactly who the client is and what the client wants in graphic design, brand development, social media and websites."

Pip Orr

Founder & Director — Unique Destinations

"We have been working with Erica Miller Design for years and highly recommend her services. She is professional, prompt and creates beautifully unique work."

Brooke Sainsbury

Proprietor — Clementine Restaurant & Bakery

"Erica Miller Design consistently delivers exceptional, innovative work for our organisation. Over the course of several years, she has crafted promotional flyers and brochures, infusing each project with a renewed sense of creativity and freshness."

Lyndall Harrison

Millthorpe Garden Ramble

"Erica’s talents as an artist shine through with all of her work and her marketing knowledge is excellent, which makes her a valuable consulting partner to my business beyond her graphic services. Our brand is fresh and engaging and our clients feel good about us interacting with their employees because our materials look so good."

Margaret Aboody

Director — Luemo Workplace Wellbeing

"Erica Miller Design continues to design & develop our unique brands. Erica is the creative expert who has taken our concepts to reality for almost two decades!"

Dr Gloria Carter

Director — International Audits and Certifications

"Erica is amazing and has an amazing way of creating beautiful drawings and understand exactly what you are looking to create."

Melanie Geyer

Marketing Manager — RT Health

"Erica Miller Design has produced an outstanding IM document for us, that is fresh, modern and very engaging in its design, which is quite an achievement considering our business is not exactly filled with colour and excitement!
She is also very professional, has an excellent eye for design and is articulate with her communication."

Mark Pettitt

Chairman — Skygard

"Great experience, I'm so glad I have found Erica Miller Design."

Lachlan Bennett

Manager — Lismore Engineering

"Erica is fantastic to work with, both creatively and professionally. She delivers to our brief each and every time, bringing our brand to life."

Sophie Wood

Marketing Manager - Sprout Agribusiness

20+ years of experience | Australia-wide | Direct-to-designer studio

Trusted by businesses across mining, property, agribusiness, government, and corporate sectors.

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The 15-minute scoping call is for any corporate brief — capital raise, annual report, rebrand, capability statement, pitch deck. Pricing depends on page count, illustration and data-design needs, deadline pressure, and how much content arrives ready vs needing refinement. All of those are covered on the call. An indicative price lands in your inbox the same day.