Eastern Metals Limited (EMS) is an Australian-based precious metals exploration company that owns projects in the Northern Territory and New South Wales. The project brief was to re-brand the existing company with a new logo and collateral that represented the company's goal of advanced exploration and strong returns for investors.
With a comprehensive assessment of the current brand identity, we were able to identify and clearly define the objectives of the re-brand. These included increasing brand awareness through digital communications, repositioning in the market, attracting new investors, and enhancing brand perception.
In crafting the new visual identity, we creatively integrated elements symbolising the rising sun and precious metals flowing through the earth, cleverly incorporating the initials E and M within the waves of these metals. Our process included refining brand identity guidelines that define visual and verbal elements such as logo, color palette, typography, imagery style, tone of voice, and messaging guidelines.
The brand development included logo design, business stationery, digital ASX announcements, social media templates, website design and conference marketing material.
The collaborative efforts culminated in the re-brand not only met but exceeded expectations. The visual transformation elevated Eastern Metals' brand presence assisting in a share price boost.
