What is a capability statement, and why does my business need one?

A capability statement is a one or two-page professional document that summarises your business's services, past performance, differentiators, and contact details — used primarily when tendering for government contracts or corporate partnerships.

What should be included in a professional capability statement design?

Business overview (who you are and what you do), Core services, Key strengths and points of difference, Experience and industry background, Core capabilities (what you deliver), Relevant projects or case studies (optional), Certifications or accreditations (if applicable), Clear contact details and business information (ABN, location, website), Next steps

How much does it cost to have a capability statement professionally designed?

Basic template / design-only (1–2 pages) — from $249, Small business (4–6 pages) — from $649, Large / government tender documents (up to 25 pages) — from $1,990

How is a capability statement different from a company profile or brochure?

A capability statement is a concise document focused on demonstrating your business's ability to deliver specific services, typically used for government tenders and corporate partnerships. A company profile provides a broader overview of your business, while a brochure is a marketing tool designed to promote products or services.

Do I need a capability statement to apply for government tenders in Australia?

It's not always a formal requirement for Australian government tenders, but it is highly recommended and often expected, as it helps procurement teams quickly assess your credibility, capabilities, and suitability for the work.

How long does it take to have a capability statement designed?

It can take anywhere from a week to a month. Factors like content readiness, revisions, and approval stages also affect the timeline. To keep things running smoothly, start early. This gives you time for design and final tweaks.

Can you design a capability statement that matches my existing brand?

Yes — your capability statement will align seamlessly with your existing brand.

How do I make my capability statement stand out from competitors?

Focus on clarity, credibility, and visual impact: Be clear and specific – Avoid generic language. Clearly define what you do, who you serve, and what makes your business different. Highlight real proof – Include key projects, experience, or measurable outcomes that demonstrate your capability, not just describe it. Focus on your strengths, not everything – Prioritise your core services and unique value rather than listing every possible offering. Invest in professional design – Strong layout, consistent branding, and easy-to-read formatting help your capability statement feel credible and memorable at first glance.

What do I need to provide to get started?

You can provide text content, logos, a style guide, images, and any existing files. Content doesn't need to be final, as it can be refined during the design process.

Which software will be used?

Adobe Creative Suite (InDesign, Illustrator, and Photoshop).

Is your design work secure and confidential?

I prioritise confidentiality and originality across all design work and uphold professional qualifications and standards in every project. As a 100% Australian owned and operated business, I am committed to protecting the security and integrity of your design assets.

Do you provide ongoing support?

Absolutely! I provide ongoing support and maintenance for all completed projects to ensure they continue to meet your needs and expectations. Feel free to reach out anytime if you have any questions or need assistance.

Capability Statement Design

"Erica Miller Design has been a fantastic partner in our branding and marketing, from vehicle sign writing to business cards and our website. Her creativity, attention to detail, and professionalism consistently deliver outstanding results. We highly recommend her and look forward to continuing our partnership. Thanks for helping Pear Strata Group stand out!"

Joe Spagnolo

Director — Pear Strata Group

"Erica Miller Design shows such great understanding for her clients’ wishes and needs for their businesses and activities. She has the ability to grasp exactly who the client is and what the client wants in graphic design, brand development, social media and websites."

Pip Orr

Founder & Director — Unique Destinations

"We have been working with Erica Miller Design for years and highly recommend her services. She is professional, prompt and creates beautifully unique work."

Brooke Sainsbury

Proprietor — Clementine Restaurant & Bakery

"Erica Miller Design consistently delivers exceptional, innovative work for our organisation. Over the course of several years, she has crafted promotional flyers and brochures, infusing each project with a renewed sense of creativity and freshness."

Lyndall Harrison

Millthorpe Garden Ramble

"Erica’s talents as an artist shine through with all of her work and her marketing knowledge is excellent, which makes her a valuable consulting partner to my business beyond her graphic services. Our brand is fresh and engaging and our clients feel good about us interacting with their employees because our materials look so good."

Margaret Aboody

Director — Luemo Workplace Wellbeing

"Erica Miller Design continues to design & develop our unique brands. Erica is the creative expert who has taken our concepts to reality for almost two decades!"

Dr Gloria Carter

Director — International Audits and Certifications

"Erica is amazing and has an amazing way of creating beautiful drawings and understand exactly what you are looking to create."

Melanie Geyer

Marketing Manager — RT Health

"Erica Miller Design has produced an outstanding IM document for us, that is fresh, modern and very engaging in its design, which is quite an achievement considering our business is not exactly filled with colour and excitement!
She is also very professional, has an excellent eye for design and is articulate with her communication."

Mark Pettitt

Chairman — Skygard

"Great experience, I'm so glad I have found Erica Miller Design."

Lachlan Bennett

Manager — Lismore Engineering

"Erica is fantastic to work with, both creatively and professionally. She delivers to our brief each and every time, bringing our brand to life."

Sophie Wood

Marketing Manager - Sprout Agribusiness

Capability Statement Design.

Brisbane’s Expert in Capability Statement Design

Designed to Impress

The process that drives results.

Project Briefing

Concept & Research

Concept Presentation

Feedback & Edits

Finalisation & Approval

Delivery & Ongoing Support

FAQ's