The Highland Resources project entailed creating a cohesive brand identity for marketing materials aimed at attracting potential shareholders.
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Our clear objectives for Highland Resources included increasing brand awareness and market positioning, attracting new investors, and enhancing overall brand perception.
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Given the company's strong ties to the Victorian highlands, the logo and colour palette were designed to reflect this connection. The logo showcases an angled letter "H" that forms a mountain, highlighting the company's regional roots, while the exploration aspect is symbolised through both geometric and organic shapes integrated within the "H.
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The project included a brand identity, corporate stationery, conference marketing material, social media management, website design and shareholder presentation slides.
Highland Resources' cohesive brand identity has successfully positioned the company as a distinguished and trusted player in the resources market. This strategic branding has strengthened investor confidence and market visibility, leading to enhanced opportunities for growth and expansion.