Agribusiness design for brands grounded in real people, land and purpose.
20+ years of experience | Australia-wide | Direct-to-designer studio
Recent agribusiness clients.
Have a great day!
"Erica is fantastic to work with, both creatively and professionally. She delivers to our brief each and every time, bringing our brand to life."
What's different about agribusiness briefs.
Voice matters more than visuals. Ag brands that try too hard with the visuals lose credibility with their actual customers — growers, supply-chain partners, ag-focused investors. The design has to be confident without being showy, and the typography matters as much as the imagery. The studio's been calibrating this balance for two decades.
Long sales cycles, long content cycles. A new variety of seed takes years to bring to market. A new processing facility takes a decade from concept to production. The marketing collateral has to age well — branded systems that look as right in year five as they did in year one. Erica designs for that horizon.
Customers who notice when something is off. Ag-sector readers spot manufactured "rural authenticity" instantly. The studio has avoided this by working with real ag clients on real briefs for 20+ years — Sprout, Radicle and others — so the work reads as someone who's been in the room with growers, not someone who Googled "country font."
Print still matters. Ag-sector trade shows, farmgate sales, supplier folders, and technical brochures. Print management coordinated with Brisbane print partners; PDFs with embedded fonts and crop marks delivered for every print job.
What working with Erica Miller Design looks like.
Ag briefs often come in with a draft idea and not much else — a growers' co-op thinking about repositioning, an exporter who knows they need an annual report but isn't sure what should be in it, a producer launching a new product brand. The 15-minute discovery call is built for that — bring whatever you have (a paragraph, a logo file, a draft Word doc) and you'll have an indicative price and a fixed delivery date in your inbox the same day.
From there, the four-stage process — Discovery, Development, Refinement, Implementation — runs the same way every time. Real designed pages, not mood boards. Two structured rounds of refinement. Press-ready and digital-ready files at the end. Same designer the whole way through.
A four-stage process.
No surprises, no agency baton-pass.
A 15-minute discovery call. You bring the brief, the deadline, and any existing brand assets.
An NDA is signed first if your material is market-sensitive.
By the end of the day, you have an indicative price and a fixed delivery date in your inbox.
First-pass concept lands as a real, designed sample spread, plus the typographic system the rest of the document will follow.
Two structured rounds of feedback in a single shared file.
Tracked changes, no version-control chaos.
You email Erica directly. She emails you back directly.
Press-ready and digital-ready files. PDF with embedded fonts and crop marks for print, RGB-optimised PDF for screen and email, social and email tile exports where requested.
Print management coordinated with Brisbane print partners if needed.
