Landing pages for capital raises, launches, and campaigns.

Pear Strata Group Landing Page

20+ years of experience | Australia-wide | Direct-to-designer studio

Trusted by businesses across mining, property, agribusiness, government, and corporate sectors.

20+ years of investor-ready document design behind every landing page. Capital-raise pitch pages, product launches, campaign LPs — built end-to-end by Erica on Webflow. NDA-first when the raise is pre-disclosure.

A landing page has 30 seconds to convert one decision.

The studio designs single-page experiences end-to-end: hero with a sharp value claim, narrative pacing that builds toward the CTA, conversion-focused form architecture, and Webflow build that loads fast on mobile.

Capital-raise landing pages add bespoke financial-data visualisation, brand-aligned typography that matches the IM and pitch deck, and NDA-protected access until the raise is announced.

  • Campaign Landing Page · $2,450 — single page, fixed scope, 7-day turnaround. For lead-gen, product launches, and event registration.
  • Capital-Raise / Investor Landing Page · scoped on brief — multi-section investor narrative, financial-data design, NDA-first. Linked to the IM or pitch deck.
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"Erica Miller Design continues to design & develop our unique brands. Erica is the creative expert who has taken our concepts to reality for almost two decades!"

Dr Gloria Carter
Director — International Audits and Certifications

A four-stage process.
No surprises, no agency baton-pass.

01
Discovery
WEEK 1

15-minute discovery call. Brief sign-off. Same-day indicative price and a fixed delivery date.

02
Development
WEEKS 1-2

First-pass concepts for the landing page will establish the typography, visual direction, and core component system that the rest of the site will build from. Expect thoughtfully designed page concepts — not just mood boards.

03
Refinement
WEEKS 2-3

Two structured rounds against the chosen direction. Single shared file. Erica is the point of contact for all emails, drafts, and proofs.

04
Launch + Support
WEEK 3+

Webflow handover and live launch. Editor walkthrough for content teams. Ongoing tweaks during the first month — minor edits don't get re-scoped.

Have a brief in mind? The 15-minute scoping call returns a fixed price the same day.

FAQ's

What is a landing page, and how is it different from a website?

A landing page is a single web page designed for a specific purpose—like generating leads, promoting an offer, or driving conversions. Unlike a full website, it’s focused, with minimal distractions and a clear call to action.

How much does a landing page design cost?

Campaign landing pages are $2,450 fixed (7-day turnaround). Capital-raise and investor-pitch landing pages are scoped on brief — typical pricing $5,000–$10,000 depending on financial data needs and integration with an IM or pitch deck. Book a 15minute scoping call for a same-day indicative price.

What do you need to provide to get started?

To get started, the following information is typically required:
Brand details — Logo files, colour palette, fonts, and any existing brand guidelines.
Landing Page goals — What the landing page needs to achieve
Content — Any text, images, videos, or other media to be included on the landing page.


Once these details are provided, the studio can begin designing a landing page that reflects your brand professionally and supports your business goals.

Can you integrate forms, lead capture, or email sign-ups?

Yes, contact forms, email sign-ups, or lead capture tools can be integrated to help you collect and manage customer enquiries.

Why Webflow for landing pages?

Faster to build, faster to load, easier for non-developers to update — and the studio can hand over a Webflow project the founder can edit, rather than locking in dev-team dependency for every copy change.

Can a capital-raise landing page be linked to an IM and pitch deck?

Yes — and it should be. The strongest capital-raise materials use one design system across the IM, the deck and the landing page. The studio designs all three in the same engagement when scope allows.

Can I update my landing after it’s designed?

Yes, your landing page can be updated after the design phase. However, any updates requested from EMD after the site has gone live will incur an additional cost. Send through the requested changes, and the studio will provide a quote.

Do you provide SEO for my website?

Yes, Erica Miller Design offers foundational SEO services as part of the landing page design package. This includes optimising your landing page content, structure, and technical elements to improve search engine visibility and help drive organic traffic.

Your site will be set up with essential SEO best practices, including keyword integration, meta descriptions, image optimisation, and mobile responsiveness. For businesses looking for ongoing SEO support or more advanced strategies, additional services can also be provided to help improve rankings and grow your online presence over time.


Every brief is scoped to your request, your audience, and your deadline. Book a 15-minute scoping call, and you'll have an indicative price the same day.

"Erica has worked for me across multiple development projects turning complex finance and engineering into meaningful IMs and communication packages. Outstanding, delivers on time and gets the clients needs."

Simon Talbot
Executive Vice President – Commercial, Gold Hydrogen

"Erica Miller Design has produced an outstanding IM document for us, that is fresh, modern and very engaging in its design, which is quite an achievement considering our business is not exactly filled with colour and excitement!
She is also very professional, has an excellent eye for design and is articulate with her communication."

Mark Pettitt
Chairman  — Skygard

"Erica Miller Design continues to design & develop our unique brands. Erica is the creative expert who has taken our concepts to reality for almost two decades!"

Dr Gloria Carter
Director — International Audits and Certifications

"Erica is fantastic to work with, both creatively and professionally. She delivers to our brief each and every time, bringing our brand to life."

Sophie Wood
Marketing Manager - Sprout Agribusiness

"Erica Miller Design has been a fantastic partner in our branding and marketing, from vehicle sign writing to business cards and our website. Her creativity, attention to detail, and professionalism consistently deliver outstanding results. We highly recommend her and look forward to continuing our partnership. Thanks for helping Pear Strata Group stand out!"

Joe Spagnolo
Director — Pear Strata Group

"Erica’s talents as an artist shine through with all of her work and her marketing knowledge is excellent, which makes her a valuable consulting partner to my business beyond her graphic services.  Our brand is fresh and engaging and our clients feel good about us interacting with their employees because our materials look so good."

Margaret Aboody
Director — Luemo Workplace Wellbeing

"Erica Miller Design shows such great understanding for her clients’ wishes and needs for their businesses and activities. She has the ability to grasp exactly who the client is and what the client wants in graphic design, brand development, social media and websites."

Pip Orr
Founder & Director — Unique Destinations

"We have been working with Erica Miller Design for years and highly recommend her services. She is professional, prompt and creates beautifully unique work."

Brooke Sainsbury
Proprietor — Clementine Restaurant & Bakery

"Erica Miller Design consistently delivers exceptional, innovative work for our organisation. Over the course of several years, she has crafted promotional flyers and brochures, infusing each project with a renewed sense of creativity and freshness."

Lyndall Harrison
Millthorpe Garden Ramble

"Erica is amazing and has an amazing way of creating beautiful drawings and understand exactly what you are looking to create."

Melanie Geyer
Marketing Manager  — RT Health

"Great experience, I'm so glad I have found Erica Miller Design."

Lachlan Bennett
Manager  — Lismore Engineering