Corporate Brand Identity &
Logo Design Creative Brief

What does the organisation do? (As you would explain it to someone outside your industry.)
What products, services or capabilities do you offer?
Describe your primary audience  (Who they are, what they care about, how they choose between providers, what they currently believe about you)?
Do you have a documented brand strategy, purpose or values statement?
If yes, please email it to e.miller@ericamillerdesign.com.au.
Name your main competitors, with websites. (Three to five is enough)
Are there brands outside your industry whose identity you respect and admire?  (Three to five is enough)
Would you rather fit the category or stand apart from it?
Logo format preference
Style direction
Colour preferences
Colours that must be used, and why (Parent company palette, industry convention, accessibility requirement, existing recognition.)
Colours to avoid (Including any owned strongly by a competitor.)
General palette mood
What tone should your brand convey?
What do you like/dislike about your current logo?
Is there anything else you would like to add?
Thank you! We’ve received your message.
Have a great day!
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Bring the brief. Leave with a price.

The 15-minute scoping call is for any corporate brief — capital raise, annual report, rebrand, capability statement, pitch deck. Pricing depends on page count, illustration and data-design needs, deadline pressure, and how much content arrives ready vs needing refinement. All of those are covered on the call. An indicative price lands in your inbox the same day.

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Erica Miller Design acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to land, waters and culture.
We pay our respects to their Elders – past, present and emerging.
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