Logo Design & Branding Creative Brief

Can you briefly describe your business (1–2 sentences)?
What products or services do you offer?
Who is your target audience (age, gender, profession, lifestyle)?
List your competitors (helps define differentiation).
What type of logo do you prefer?
What style do you prefer?
What colours do you prefer?
General palette mood
What tone should your brand convey?
Are there any logos or brands you admire? (3-5 brands outside your industry is fine)
What do you like/dislike about your current logo?
Is there anything else you would like to add?
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Erica Miller Design acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to land, waters and culture.
We pay our respects to their Elders – past, present and emerging.
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